CYOP #103 - Crowdfunding Your Launch with Micaela + Dawn Marie Hoo of Drifter Organics

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CYOP #103 - Crowdfunding Your Launch with Micaela + Dawn Marie Hoo of Drifter Organics

Drifter Organics // Photo: Aaron Wojack

Drifter Organics // Photo: Aaron Wojack

Today we’re back with Micaela and Dawn Marie Hoo, the mother-daughter team behind the skincare line Drifter Organics.

In last week’s show, we heard how Micaela’s career began and what led the two to launch the new brand. If you haven’t had a chance to hear to that episode, I’d recommend going back and listening to it before you listen to today’s show.

Today we’re getting into the funding model for Drifter Organics. Micaela and Dawn Marie opted to use crowdfunding to launch the company and they are going to be sharing a lot of the benefits and challenges involved with funding a business that way. We also chat about why crowdfunding isn’t always about money, why running a campaign can be such an emotional rollercoaster, and how the two prepared themselves to make their campaign successful.

Enjoy!

LISTEN:


THANK YOU TO OUR CYOP PARTNERS:

Today’s episode is brought to you by Twenty20, where creatives go to find inspiring, authentic stock photos taken by real-world photographers.

Head to Twenty20.com/cyop for a seven-day trial with five free photos!

SUBSCRIBE:

The Creative Digest
(Extra interview snippets + the CYOP Slack Community!)



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CYOP #102 - Working with Family + Asking for Help with Micaela + Dawn Marie Hoo of Drifter Organics

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CYOP #102 - Working with Family + Asking for Help with Micaela + Dawn Marie Hoo of Drifter Organics

Photo: Brittany Griffin for Brit + Co.

Photo: Brittany Griffin for Brit + Co.


Today’s show is the first in a series with mother-daughter team Dawn Marie and Micaela Hoo of Drifter Organics. Drifter Organics is an all-natural skin care line that launched after a very successful Kickstarter campaign. You may also know Micaela from her popular fashion and lifestyle blog, Oh My Drifter.

In the interview we talk about how Micaela got started with her creative career at the young age of 14 and how her mom, who was at stay-at-home mom at the time, was able to be there for Micaela as she explored her creativity. We also get into how they work together as a team on Drifter Organics—especially since they have very different work styles and personalities—why they launched a skincare line when it was clear that Micaela’s first loves were photography and design, and why Micaela’s whole career is about asking—for help, for opportunities, for support, and more.

Enjoy!

LISTEN:

SHOW NOTES:

Oh My Drifter
Micaela on Instagram, Pinterest, Twitter + Facebook
Drifter Organics
Drifter Organics on Instagram, Pinterest, Twitter + Facebook
Tim Walker's photography
Gretchen Ruben's Happier podcast

100 Days of Discussion (Use code: MOM17 for 25% off print books!)


THANK YOU TO OUR CYOP PARTNERS:

 
 

Today’s episode is brought to you by Twenty20, where creatives go to find inspiring, authentic stock photos taken by real-world photographers.

Head to Twenty20.com/cyop for a seven-day trial with five free photos!

SUBSCRIBE:

The Creative Digest
(Extra interview snippets + the CYOP Slack Community!)

"Don't be afraid to ask for help." — Micaela Hoo, Oh My Drifter + Drifter Organics // Artwork by Melanie Biehle

"Don't be afraid to ask for help." — Micaela Hoo, Oh My Drifter + Drifter Organics // Artwork by Melanie Biehle



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Giving the Gift of Discussion: Mother's Day Edition

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Giving the Gift of Discussion: Mother's Day Edition

2017 Mother's Day Sale // 100 Days of Discussion Book

You know who loves a good discussion?

Moms. And stepmoms. And grandmothers. And aunts. And sisters.

That's why I've decided to offer 25% off all print books just in time for Mother's Day! No matter how many mother figures you celebrate in your world, just enter MOM17 at checkout to save on the print version of the 100 Days of Discussion book. 

p.s. Have lots of gift-giving to do over the next month or so? Graduations? Birthdays? I hear you! Grab as many as you want at the discounted price.* I can fit five books in a small flat rate box.

*Offer good through 5/1 while supplies last. As always, 5% of proceeds go directly to the CYOP Artist Residency.


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CYOP #101 - Searching for Opportunities + Making Room to Experiment with Artist + Designer Melanie Biehle

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CYOP #101 - Searching for Opportunities + Making Room to Experiment with Artist + Designer Melanie Biehle

We’re officially getting into the swing of things this season and today’s show is our first full-length episode featuring the first ever CYOP Artist Resident, Melanie Biehle. Melanie is an artist and designer based in the Seattle area whose work is full of bright colors and bold patterns.

In the episode, we talk about Melanie’s long and winding path to becoming an artist, the process behind the work she creates, and why she isn’t emotionally tied to the term fine artist. One of the things I find most intriguing about Melanie is how open she is to trying new things—from new mediums to interesting sales channels. We also talk about how that mindset was expressed in her application for the CYOP Artist Residency and why she was ultimately the best fit for the show’s fourth season.  

She’s incredibly talented, kind, and funny and I’m really looking forward to working with her this year. Enjoy!


SUBSCRIBE:

The Creative Digest
(Extra interview snippets + the CYOP Slack Community!)

"If you like it, great. If not, turn the page." — Artist, Designer + Illustrator Melanie Biehle // www.creatingyourownpath.com


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On Community

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On Community

Listen. I get it. We're in a time when the word community tends to get a workout. But I think it's with good reason and I, for one, have been feeling as though something is brewing.

We all have community—whether you belong to a mastermind group, a neighborhood group, or a church group. We live in a time when a sense of community can be found online, offline, or some combination both. Perhaps we meet up with our community once a month or once a week. Maybe we feel connected to a community full of those who don't live nearby, so online connection is the most obvious answer.

Whatever the case may be, I've been talking and sharing about how incredible the CYOP Community is since the show first started gaining a loyal following. And yet? That community was primarily a community of listeners. To be clear: there have been deeper connections made over the years. I've heard stories of listeners connecting with past guests in real life, noting CYOP as the driving force. I lived a sense of connectivity in 2015 when I devoted a great deal of time, money, and energy to interviewing my guests in person. I also felt connected when I asked my community questions for 100 days that same year.

However, CYOP has never had a true community—a group of people who commit to being there for one another through the good and the bad, a group of people who will reach out with a solution to someone else's problem, or a group of people who will offer up resources to the community with a "Hey me too. Here's what worked for me." It's never really been that type of community—until now.

As of last week, CYOP listeners who subscribe to the Creative Digest have access to a private community group. It lives on Slack, which is a messaging platform I've grown to love. It's the perfect place for focused (and fun) conversation, without the distraction (and algorithms) of social media. It's just pure connectivity and it's now open.

I hope you'll join us


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