Now moving into its fourth season season, Creating Your Own Path (CYOP) is a weekly interview series featuring inspiring individuals and change-makers from various creative industries.

In asking others about their journeys, host Jennifer Snyder found that she and fellow creatives often veer off course, forge their own paths and don't always fit a particular mold. Creative entrepreneurs tend to be a multifaceted bunch and this interview series seeks to find common ground. Loyal listeners (No, really. They'll do some amazing things to show their love for the show. Read this.) tune in from over 120 countries each week to be challenged, inspired and motivated.


The Creating Your Own Path audience is made up of primarily women between the ages of 18-44. Many either own their own business or plan to launch a business or creative side hustle in the near future.

Most subscribe to the show to listen to Jennifer's unique take on the creative origin story, but many listeners want to understand the processes within each creative entrepreneur's life and business. They tend to appreciate the finer things in life, but are not afraid to tackle tough challenges on their own. Listeners also say yes to key quality of life values such as adventure, wellness, joy and creativity.

The Podcast + Website + Social Reach

  • 98,814 total annual downloads (2016)
  • 2,026+ average downloads per episode (Last 10 episodes of 2016)
  • 3,772+ downloads of most popular episode (as of March 1, 2017)
  • 5,006+ average monthly site page views (March-December 2015)
  • 3,172+ average monthly site unique sessions (March-December 2015)
  • 6,372+ Social followers
  • 700+ Email newsletter subscribers
  • 120+ countries tuning in
  • 74% of listeners are in the U.S.
  • 35+ episodes planned for Season 4 (Launching April 2017)

Extended Social Reach

Guests of the show are often so honored to have the opportunity to share their story on the show that they spread the word about their episode.With social communities tallying up into the millions, guests offer a huge extended reach for both the series and its sponsors.

This collection of social media shares by guest Lisa Congdon — BlogInstagramTwitterFacebook — is a great example.